How to use this guide
The visual brand is what people see when they interact with Anselm House. The Anselm House visual brand is comprised of logos, typography, colors, and graphic elements that can be used in endless combinations to create something that is both unique and recognizable as Anselm House. In each section below, learn about how to use each of these components as well as access downloadable assets for print and digital uses.
Omnes is a rounded sans-serif typeface designed by Joshua Darden. It was originally published in 2006 and later expanded with additional weights added in 2018. The family is available in four widths (standard, semi-condensed, condensed and narrow), with each width available in nine weights with matching italics.
Century Schoolbook is a Modern serif typeface designed by Morris Fuller Benton in 1924. It was originally designed to be an easy-to-read font for use in textbooks. Many Americans first learned to read with books set in Century Schoolbook, which can give the typeface a pleasant, nostalgic feeling. Century Schoolbook is available in two weights—regular and bold—each available with matching italics. There is also a condensed and monospaced version available.
There are primary and secondary palettes of color within the Anselm House visual brand.
The ampersand has been a central part of the Anselm House brand since 2016 and represents the pursuit of connectedness in all areas of life.
Geometric shapes along with textural elements can be used to frame key information or to add texture and movement to a design. Shapes can be filled with colors from the Anselm palette.
Semi-transparent circles that appear over any color should be white with 15% opacity.
Photography for Veritas should focus on connection and conversation. Imagery should anchor Veritas at university campuses, creating a clear sense of place. Be mindful of representing the broad diversity of university communities.
Community life photography should show human interaction and dimensions of campus life from different vantage points. Additionally, photography of university architecture provides a sense of place.
Forum event photography should show the depth and scale of events-based dialogue. Photography should capture engagement between the presenters on stage and with the listening audience.
